The Saskatchewan Health Authority is participating in the Bump, Babe, Beyond Expo located in Regina Saskatchewan at the Conexus Arts Centre on October 5th. During this Expo Primary Health Care – Urban Regina is holding a Breastfeeding Quintessence Challenge which increases public awareness of the importance of breastfeeding. We welcome all breastfeeding/chestfeeding parents to join the challenge with the “latch on” occurring at 11:00 AM. The challenge is free to participate in, for further details please see the poster. The Quintessence Breastfeeding Challenge is held in many Canadian provinces and around the world. For general information about the challenge, please go to the Quintessence Foundation website.